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What is a Keyword?

Your keyword will be used for:

  • Your Landing Page URL (found on your homepage under Important Links)
  • Your text to give word (Text to give works by telling your bidders to text your keyword to phone number 56651.)

Example: Organization name = Sample Event Foundation

A good keyword for this organization may be "sef".

The Landing Page URL would be: https://sef.cbo.io 

The reason is:

  • To keep the URL short and simple
  • It is easier to text "sef" than "sampleeventfoundation" for text to give